Namn *
Namn
Kurser
Obligatoriska Ämnen (fyll i båda) *
ECTS - 6
Valfria Ämnen (välj 2 till 4 kurser)
Alla kurser ger ECTS - 6
Smart Cities
Smart cities: the case of Barcelona. Local competitiveness | City marketing | Place branding | Case study: 22@ and Mobile World Capital Barcelona (ges på engelska)
Design Thinking
Creativity techniques | Market research | Product design techniques | Fast product development (ges på engelska)
Digital Business
Digital retailing | Augmented reality | Community management | Google Analytics (ges på engelska)
Start-Up Creation
New business models | Entrepreneurship | Fund-raising and crowd-funding | Social innovation (ges på engelska)
Marketing and Fashion
International competitiveness | Consumer behaviour | Marketing trends | Coolhunting (ges på engelska)
Brand Design
Design and implementation of branding strategies | Brand positioning and values | Building a global brand | Naming new products and brand extensions (ges på engelska)
Leadership, Business and Society
Leadership skills | Business role and impact on society | Impact of society on business | Team-building (ges på engelska)
Barcelona: Art & Design
Barcelona: Art & Design (ges på engelska)
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